Activity
Goals, incidents, decisions and launches that explain your numbers.
Activity records what happened, and what the company is aiming for:
| Kind | Example |
|---|---|
| Goal | A net sales target for the quarter |
| Incident | A billing outage |
| Decision | Setup fees don't count as recurring revenue |
| Launch | A new product line |
Each entry has an owner and a date. Doram links entries to the metrics they affect. When you ask why a number changed, the answer includes what happened in that period.